ReXharge
Building the Foundation of an EV Charging Experience
Making EV charging simple, reliable, and easy to access for everyday drivers.
"I just need the nearest charger."
— Every EV driver who's trying to get somewhere
As electric vehicles gained traction in Malaysia, the opportunity wasn't simply to build more charging stations but it was to remove the friction around using them. Finding a charger, knowing it was available, and starting a session quickly became just as important as the infrastructure itself.
Challenge #1
Should Charging Start with a List or a Location?
Help Drivers Start Charging Faster
When drivers open a charging app, they aren't looking to explore.
They're trying to answer one question.
Where can I start charging right now?
Initially, we believed giving drivers more locations to explore would help them make better decisions. As we iterated, we realized they weren't opening the app to compare chargers.
They wanted the quickest path to charging.
List First
Map First
Hybrid Discovery
Prioritized Charging
Alpha First Version
Final Version
Challenge #2
Can Marketing Promotions Be Invisible, Yet Effective?
Help Marketing Reach Users Without Interrupting Them
Marketing wanted every promotion to be seen.
Increase campaign visibility.
Drive reward redemption.
Encourage repeat engagement.
But users want to ;
Start charging immediately.
Continue their journey.
Avoid unnecessary interruptions.
Initially, we believed making promotions bigger would make them more effective.
